{"id":183,"date":"2018-10-09T08:38:16","date_gmt":"2018-10-09T08:38:16","guid":{"rendered":"https:\/\/reforcedigital.com\/shalamar\/about-us\/"},"modified":"2025-06-12T16:51:21","modified_gmt":"2025-06-12T16:51:21","slug":"about-us","status":"publish","type":"page","link":"https:\/\/reforcedigital.com\/shalamar\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"183\" class=\"elementor elementor-183\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-fb311ed e-flex e-con-boxed e-con e-parent\" data-id=\"fb311ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9df1262 e-con-full e-flex e-con e-child\" data-id=\"9df1262\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7f209 aux-appear-watch-animation aux-fade-in-right elementor-widget elementor-widget-aux_modern_heading\" data-id=\"2d7f209\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><div class=\"aux-modern-heading-divider\"><\/div><h2 class=\"aux-modern-heading-primary\">ABOUT US\n<\/h2><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53e93bc e-con-full e-flex e-con e-child\" data-id=\"53e93bc\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-f7e9a1d e-con-full e-flex e-con e-parent\" data-id=\"f7e9a1d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d47c598 e-con-full e-flex e-con e-child\" data-id=\"d47c598\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436e2ac aux-appear-watch-animation aux-scale-down elementor-widget elementor-widget-aux_image\" data-id=\"436e2ac\" data-element_type=\"widget\" data-widget_type=\"aux_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-image aux-alignnone aux-parent-aua9d1b514\">\n    <div class=\"aux-media-hint-frame \">\n        <div class=\"aux-media-image \" >\n        \n            \n\n            \n            <img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image aux-attachment-id-767 aux-preload aux-blank\" alt=\"Alnoor Al Modaraba Logo\" data-ratio=\"1\" data-original-w=\"768\" sizes=\"auto\" data-srcset=\"https:\/\/reforcedigital.com\/shalamar\/wp-content\/uploads\/2025\/05\/Alnoor-Al-Modaraba-Logo-150x150.jpg 150w,https:\/\/reforcedigital.com\/shalamar\/wp-content\/uploads\/2025\/05\/Alnoor-Al-Modaraba-Logo-300x300.jpg 300w,https:\/\/reforcedigital.com\/shalamar\/wp-content\/uploads\/2025\/05\/Alnoor-Al-Modaraba-Logo-500x500.jpg 500w\" data-src=\"https:\/\/reforcedigital.com\/shalamar\/wp-content\/uploads\/2025\/05\/Alnoor-Al-Modaraba-Logo-500x500.jpg\" \/>            \n                <\/div>\n    <\/div>\n\n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7625e3c e-con-full e-flex e-con e-child\" data-id=\"7625e3c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ae194 aux-appear-watch-animation aux-fade-in-up elementor-widget elementor-widget-aux_modern_heading\" data-id=\"92ae194\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h2 class=\"aux-modern-heading-primary\">About Us<\/h2><div class=\"aux-modern-heading-divider\"><\/div><div class=\"aux-modern-heading-description\"><p>First Al-Noor Modaraba (FAM) is managed by the Al-Noor Modaraba Management (Private) Limited. FAM commenced its business operation in November 02, 1992 with initial capital of Rs.210 million only, as specific purpose (Trading) Modaraba and listed on the Karachi and Lahore Stock Exchanges. Then FAM was converted into a multipurpose perpetual Modaraba in July, 1995 and is currently engaged in various Islamic Financial Services like Ijara, Murabaha, Musharakah, Musawamah, equity investment and trading activities.<\/p><p>Fam's prudent business development strategies and risk management policies have remained consequential in developing a good quality of assets and maintaining a decent performance level, despite tough business environment and a fairly high competition amongst the Islamic financial institutions.<br \/><br \/>FAM, possesses a fairly skillful team, comprising of well qualified and experienced professionals who are fully geared up in matters relating to Islamic\/Shariah principles and Islamic finance. Besides, indulging into Islamic investments, FAM right from inception has also relied heavily on trading in commodities. Its super kernel basmati rice branded as \"Shalamar\" is of local and international repute. Moreover, FAM has remained engaged in myriad commodities operations such as pulses, dates etc.<\/p><\/div><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-ccd6b61 aux-appear-watch-animation aux-fade-in-up e-flex e-con-boxed e-con e-parent\" data-id=\"ccd6b61\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ba2807 e-con-full e-flex e-con e-child\" data-id=\"5ba2807\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec9310f e-con-full e-flex e-con e-child\" data-id=\"ec9310f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f77dc08 e-con-full e-flex e-con e-child\" data-id=\"f77dc08\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec6ec4 aux-appear-watch-animation aux-fade-in-up anchor-color elementor-widget elementor-widget-aux_modern_heading\" data-id=\"3ec6ec4\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h2 class=\"aux-modern-heading-primary\">Associated Undertakings<\/h2><h3 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-before\">THE ALNOOR GROUP<\/span><\/h3><div class=\"aux-modern-heading-divider\"><\/div><div class=\"aux-modern-heading-description\"><ol>\n \t<li><a class=\"anchor-color\" href=\"https:\/\/www.alnoorsugar.co\/\" target=\"_blank\" rel=\"noopener\">Al-Noor Sugar Mills Limited<\/a><\/li>\n \t<li><a class=\"anchor-color\" href=\"https:\/\/www.alnoormdf.com\" target=\"_blank\" rel=\"noopener\">Al-Noor MDF<\/a><\/li>\n \t<li><a class=\"anchor-color\" href=\"https:\/\/www.shahmuradsugar.co\/\" target=\"_blank\" rel=\"noopener\">Shahmurad Sugar Mills Limited<\/a><\/li>\n \t<li><a class=\"anchor-color\" href=\"https:\/\/pakistanethanol.com\/\" target=\"_blank\" rel=\"noopener\">Shahmurad Distillery Unit<\/a><\/li>\n \t<li><a class=\"anchor-color\" href=\"https:\/\/www.relianceins.com\/\" target=\"_blank\" rel=\"noopener\">Reliance Insurance Company Limited<\/a><\/li>\n<\/ol><\/div><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3014e9f aux-appear-watch-animation aux-fade-in-up elementor-widget elementor-widget-aux_button\" data-id=\"3014e9f\" data-element_type=\"widget\" data-widget_type=\"aux_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/www.alnoorgroup.co\/\" target=\"_blank\"   class=\"aux-button aux-medium aux-black aux-none aux-outline aux-uppercase\" ><span class=\"aux-overlay\"><\/span><span class=\"aux-text\">KNOW MORE<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709638f e-con-full e-flex e-con e-child\" data-id=\"709638f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT US About Us First Al-Noor Modaraba (FAM) is managed by the Al-Noor Modaraba Management (Private) Limited. FAM commenced its business operation in November 02, 1992 with initial capital of Rs.210 million only, as specific purpose (Trading) Modaraba and listed on the Karachi and Lahore Stock Exchanges. Then FAM was converted into a multipurpose perpetual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-builder-content.php","meta":{"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/pages\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":78,"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/pages\/183\/revisions"}],"predecessor-version":[{"id":1792,"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/pages\/183\/revisions\/1792"}],"wp:attachment":[{"href":"https:\/\/reforcedigital.com\/shalamar\/wp-json\/wp\/v2\/media?parent=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}